The history of the brand
ONCE UPON A TIME ...
The history of the brand!
L-naturel is a cosmetics brand specializing in facial care which was founded by Laurie, a 31-year-old young woman, concerned about the environment and who suffered from her skin problems for more than 15 years.
How can we talk about L-naturel without telling you its personal story?
In complete transparency, she tells us...
"For more than 15 years, I had been dealing with skin problems. I tried an incredible amount of different products and I even went through a heavy and very restrictive drug treatment, but unfortunately without results...
In April 2020, I finally took the time to examine the cosmetic products in my bathroom, in particular their compositions. I was shocked to find that my expensive and obviously ineffective creams mostly contained ingredients that were harmful to my health, such as endocrine disruptors and petroleum-based ingredients. I realized that over the years I had not been taking care of my skin, but rather trying to cover up its problems.
This is why I began my transition to natural skincare, even though I was skeptical about its impact on my skin. And after all, it was the only thing left for me to try!
I spent a lot of time trying to understand all this new information about natural products. However, I was missing key elements, namely what, when, why and how to use these natural cosmetic products. Because at the end of the day, having good cosmetic products is one thing, but knowing how to use them correctly is essential to get the most out of them!
At the start of summer 2022, I still hadn't found a lasting solution... it was one time too many and I decided to take matters completely into my own hands! The idea was clear: to offer quality products at reasonable prices and to do my best to help people like me answer the questions of what, when, why and how, without having to search for hours! I was also keen to highlight French craftsmanship and know-how.
From September, the adventure was launched and after a year of work, the mission is accomplished! Today I am proud to represent L(aurie)-naturel, my brand of facial care made from organic and natural raw materials, handcrafted in Puy de Dôme and of course effective products thanks to carefully selected active ingredients. selected!
You will have understood, through this concept of preconceived routine and with the help of the powers of Mother Nature, these are the answers to the famous questions that I asked myself for so many years that I am offering you!
Namely: what, when, why and how to use these treatments!”
Laurie, founder of the brand.
You have questions ?
Need help selecting your skincare routine? Do you want to know more about our products? Or are you looking for specific advice?
Our team of beauty professionals is available to help you choose the skincare routine suited to your skin type and answer your questions about our products. We are here to guide and advise you. Do not hesitate to contact us to take care of your skin and feel beautiful and confident.